Episode 43
Great Products Don’t Sell Themselves
Why Patents, Awards, and Validation Still Aren’t Enough to Scale A Physical Product
About This Episode
Joseph Smith is a chiropractor and long-time inventor with patented products across wound care, ergonomics, and backpack support. Despite awards, research validation, and early traction, his biggest challenge isn’t innovation — it’s getting products to market at scale.
This episode explores the uncomfortable reality many inventors face: great products don’t automatically translate into distribution, funding, or sales. Joe shares his push to commercialize his backpack protector and why commercialization, not invention, is the real bottleneck.
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