Episode 61
When Perception Drives the Market, Experts Get Left Out
Why Moving Manufacturing Overseas and Relying on Perception Over Science is Making Sustainability and Product Choices Harder Than They Should Be.
About This Episode
In this episode, Alexis talks with Sae Chang who has been running two companies for over a decade, focused on thermal textiles and textile recycling technology. They discuss how sustainability claims and material choices in the industry are often driven by perception rather than science, creating a disconnect between experts and market decisions.
They also break down the operational challenges of a globalized supply chain, the pitfalls of recycled materials, and why keeping expertise close to production matters. This conversation is a reality check for anyone in textile manufacturing trying to navigate marketing, regulation, and sustainable practices.
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